Case Study: Citrix achieves 28% increase in trial conversions with Pendo

How Citrix ShareFile increases free trials conversions

Citrix ShareFile, led by Stephanie Monk, needed to increase free-trial conversions by helping users hit the “a‑ha” moment faster. The team set a 10% conversion uplift goal and sought a data-driven way to identify which trial behaviors most often led to paid accounts.

Using Pendo’s in-app analytics and walkthroughs, Citrix discovered a specific high-converting usage pattern and created targeted onboarding guides to steer trial users to those features. The personalized, focused onboarding drove a 28% increase in trial-to-paid conversions, proving that quick, simple guidance boosts value realization and retention.

Citrix

Stephanie Monk

Citrix