Case Study: Casted achieves product-market fit and a 350% increase in weekly active users with Pendo

How Casted uses Pendo to find product-market fit, land investors

Casted, a B2B platform that helps companies launch and market podcasts, needed to prove product-market fit and boost engagement to attract investors and grow efficiently. The team struggled to understand real user behavior and drive adoption of valuable features—insights they couldn’t reliably get from feedback alone.

By adopting Pendo for usage analytics, in‑app polls, and guided experiences, Casted identified low adoption of its clipping tool, added native podcast hosting to make clipping easier, and used guides to surface features like transcription. The results: a 350% increase in weekly active users, about a 421% jump in clipping usage, half of accounts trying transcription after guidance, and stronger evidence that helped secure a $2.5M seed round while enabling scalable customer success.

Casted

Adam Patarino

Co-Founder