Case Study: BridalLive achieves prioritized, high-impact product improvements with Pendo Feedback from Pendo

How BridalLive Cut Through The Feedback Noise With Pendo Feedback

BridalLive, the #1 bridal shop software used by over 700 stores to manage bookings, inventory, POS and marketing, was overwhelmed by scattered customer requests. Manually triaging feedback meant wasted time and resources as the team often built features few customers needed and struggled to identify high-impact improvements.

After a quick setup of Pendo Feedback — pre-populating the top 30 JIRA requests and using the Customer SmartList to surface priorities by segment — BridalLive now runs weekly prioritization meetings and focuses on the most important requests. The result: regular, data-driven product improvements, less guesswork, and a more orderly process where the loudest voice no longer dictates the roadmap.

BridalLive

Tom Esposito

Chief Executive Officer