Case Study: Aysling achieves 50% faster onboarding and 20% lower user startup costs with Pendo

How Aysling cut customer onboarding time in half

Aysling is an enterprise resource management platform (with a MagHub edition for publishers) that consolidates many business tools into one system. Because the platform covers sales, production, finance and admin functions, new users found it overwhelming; Aysling’s 20-person customer success team—spending about 60 hours per customer—needed to reduce onboarding time as its 2,000+ customer base grew ~20% annually without lowering service quality.

Aysling implemented Pendo (Guides, Analytics, Resource Center) to run role-based entry surveys, deliver tailored dashboard walkthroughs, and provide on-demand checklists and resources—deployable without engineering help. The result: onboarding time was cut roughly in half, quickstart training costs fell about 20%, an automated $500 onboarding package drove new small customers, and analytics informed product and navigation improvements that increased engagement and reduced support burden.

Aysling

Jeremy Lewis

Client Engagement Director