Case Study: AccuWeather increases app engagement and subscription revenue with Pendo

How AccuWeather uses Pendo to forecast users’ needs and deliver critical information in-app

AccuWeather, the weather intelligence company serving more than 1.5 billion users, needed a faster way to gather user insights and communicate critical feature updates and alerts in-app. Before using Pendo, its teams relied on analytics, engineering, and design resources to produce feedback and user communications, which could take days or weeks—too slow for a business that must act quickly and accurately.

Using Pendo Analytics and In-app Guides, AccuWeather validated product decisions, collected feedback, and delivered timely, segmented messaging to users. The results included an 81% increase in app engagement from an educational guide and increased subscription revenue from upsell guides with a 0.5% conversion rate.

AccuWeather

Olivia Malachowicz

Associate Product Manager