Case Study: HackerRank achieves reduced churn and stronger customer health with Pendo

HackerRank takes control of customer health and reduces churn with Pendo + ChurnZero

HackerRank, a product-led company, needed a better way to understand customer health and reduce churn as its customer success team relied on multiple data sources to spot at-risk accounts. HackerRank was already using Pendo for product analytics and in-app guidance, but the team wanted a more unified view of usage and churn signals.

Pendo helped HackerRank feed quantitative product data into ChurnZero, creating a single ChurnScore built from signals like login frequency, feature adoption, clicks, and dropoff points. The result was more proactive outreach, faster identification of changing customer behavior, and a more scalable CS process with clearer prioritization of accounts needing attention.

HackerRank

Alaina Loori

Director of Customer Success Operations