Case Study: FreeWheel achieves clear product insights and increased feature adoption with Pendo

FreeWheel - Customer Case Study

FreeWheel is an ad-technology company that powers the advertising businesses of major media and entertainment firms by unifying audiences across desktop, mobile, OTT and traditional set-top devices. They faced a common product challenge: limited visibility into which features customers actually used, making it hard to prioritize investments or retire functionality, while also needing a secure, easy-to-use solution that supported dozens of product managers with varied roles and permissions.

Pendo delivered feature-level heatmaps, funnels, user timelines and role-based access that installed quickly without custom instrumentation and met FreeWheel’s security needs. The insights clarified product metrics, guided engineering decisions, enabled feature-by-feature ROI comparisons, and improved launch adoption; adding Pendo Guides let FreeWheel surface in-app education that noticeably increased awareness and use of new functionality.

FreeWheel

Vishal Patel

Product Manager