Case Study: FourKites drives customer advocacy and product adoption with Pendo

FourKites drives customer advocacy on G2 with Zapier-Pendo integration

FourKites, a supply chain visibility company, wanted to drive more customer advocacy and re-engage users beyond the app. Using Pendo with Zapier, they looked for a way to automate customer outreach after in-app actions and encourage more reviews and product engagement.

Pendo helped FourKites set up automated workflows that sent follow-up emails after NPS responses and triggered messages to inactive users with relevant feature highlights. The result was 49 G2 reviews with an average rating of 4.8 out of 5, helping FourKites outperform competitors on G2 and scale customer success more effectively.

FourKites