Case Study: FormAssembly improves onboarding and increases webinar attendance by 733% with Pendo

FormAssembly - Customer Case Study

FormAssembly is a web form builder used by thousands of organizations to create online applications, registrations, surveys and more, designed to streamline administrative workflows. Their challenge was to find an easy-to-implement way to improve new-customer onboarding and more effectively educate early and existing users.

FormAssembly implemented Pendo to deliver personalized, analytics-driven in-app guides and targeted education—walking new customers through key features, promoting onboarding webinars, and announcing new functionality to existing users. The result was significantly improved onboarding, fewer support tickets, better-informed and happier customers, deeper insights into product usage, and a 733% increase in onboarding webinar attendance.

FormAssembly