Case Study: Flowhub simplifies cannabis compliance and speeds innovation with Pendo

Flowhub lifts the regulatory haze for a growing cannabis industry

Flowhub is a Denver-based platform that helps cannabis dispensaries in 12 states manage compliance, inventory, sales, security, and reporting in a highly regulated, fast-changing industry. Faced with unique state-by-state rules, a steep learning curve for new operators, and the need to prioritize product work while reducing customer support strain, Flowhub needed a way to communicate timely, relevant information to users in context.

Flowhub uses Pendo as its “digital communicator” to segment users by state, capture cross‑application usage data, and deliver targeted in‑app messages, guides, and surveys. The result: higher engagement than email, faster, data-driven product decisions (e.g., Colorado customers are three times more likely to join loyalty programs), reduced support load through self‑service guidance, and the ability to scale successful features quickly across markets.

Flowhub

Nico Lewis

Product Manager