Case Study: Choozle achieves 154% increase in promoted feature usage and 35% increase in revenue with Pendo

Choozle drives feature adoption, increases revenue with Pendo

Choozle is a self‑service digital advertising platform that offers many tactics—geofencing, retargeting, cross‑device targeting, CRM integrations, and more—but users frequently missed key features or assumed capabilities weren’t available, which led to fewer campaigns, lost revenue opportunities, and occasional churn.

To fix this, Choozle built a monthly communications program using Pendo in‑app guides and messaging, surfacing one feature at multiple points in the product (homepage, campaign setup, etc.). The campaigns drove a 154% increase in promoted feature usage, a 1,339% jump in quarterly revenue for one cross‑device campaign, a 35% lift in revenue associated with promoted features, and contributed to a 205% rise in active customers and 40% year‑over‑year revenue growth.

Choozle

Megan Sullivan-Jenks

Senior Director of Brand and Product Marketing