Case Study: Catchpoint accelerates trial conversions and halves sales cycle time with Pendo

Catchpoint Uses Pendo to Accelerate Trial Conversions and Sales

Catchpoint is a digital experience monitoring platform that helps companies understand how their web applications perform for real users. Because the product is technically complex, 30-day trials required extensive setup and repeated hand-holding across sales, engineering and finance teams, creating heavy overhead and a long sales cycle.

To solve this, Catchpoint built a 7‑day guided “test drive” using Pendo’s guide center with prepopulated demo data, walkthroughs, Zendesk support links and Salesforce integration. The self‑service experience cut manual effort, shortened follow-up work, and halved sales cycle time; 10% of marketing‑sourced deals now come through the guided test drive and those leads close roughly twice as fast, with the company expanding the guides for in‑app training and product communications.

Catchpoint

Norm Robinson

Knowledge Development Manager