Case Study: Design Pickle drives product adoption with Pendo

Adding urgency to drive adoption

Design Pickle needed a better way to launch new products and features without relying on cold email outreach that often lacked context for users. The company turned to Pendo to move announcements in-app and create more meaningful, timely communications that would engage customers without disrupting their experience.

Using Pendo, Design Pickle built in-app announcements and a launch guide for its new motion graphics product, including a short overview video and a limited-availability message to add urgency. This helped drive engaged users to schedule meetings with account managers and encourage subscription upgrades, creating a more targeted and compelling adoption campaign with Pendo.

Design Pickle

Adams Dodd

Senior Product Marketing Manager