Case Study: Act-On increases event registrations through in-app invitations with Pendo

Act-On increased event registration through in-app invitations

Act-On Software, a marketing automation company, struggled to answer a simple question: who was using their product and why. VP Gal Josefsberg and product marketer Michael Owsley led an initial Pendo rollout for the product team to capture clicks, user paths, and feature usage; the insights quickly expanded to customer success, sales, and marketing teams.

Using Pendo’s analytics and in‑app messaging, Act-On optimized product UI (notably their landing page composer), identified power users for early feedback, and ran location‑targeted in‑app roadshow invitations that drove higher registration rates. Segmented dashboards—enriched with Salesforce data—also helped prioritize feature work, smooth retirements, and inform go‑to‑market decisions, with Pendo metrics becoming part of internal reporting and board presentations.

Act-On

Gal Josefsberg

VP of Product Management and Product Marketing