Case Study: Yuh achieves data-driven growth to 360K+ users with Pendo

How Yuh’s data-driven approach made it one of Switzerland’s fastest-growing fintech apps

Yuh, the Swiss fintech app launched to simplify finance for Gen Z, needed better visibility into how customers were using its mobile product as it scaled rapidly from zero to more than 360,000 users in four years. Its inherited analytics tool lacked self-service and real-time insight, leaving the team “blind” and dependent on data science or engineering for answers.

Pendo provided the self-service analytics Yuh needed, giving the team broad, deep visibility into user behavior and allowing them to make faster product decisions. With Pendo, Yuh discovered that only 10% of customers used two assumed-to-be-valuable features, leading the team to sunset them and reallocate resources to higher-impact work.

Yuh

Ilija Braun

Manager of Business and Customer Insights