Case Study: FourKites drives customer advocacy and product adoption with Pendo

4 ways your customer teams can leverage product usage analytics

FourKites wanted to boost customer advocacy and re-engage users beyond the app, using Pendo alongside Zapier to automate interactions. The team aimed to turn product activity into action, such as encouraging satisfied users to leave G2 reviews and helping disengaged users rediscover relevant features.

Pendo helped FourKites connect product usage analytics with workflow automation, enabling targeted emails based on in-app behavior. The result was 49 G2 reviews with an average rating of 4.8 out of 5, while also helping the customer success team scale more efficiently.

FourKites

Thomas Mella

Director of Customer Success