Case Study: Sonar Software improves customer feedback insights and product prioritization with Pendo

How Sonar Software builds smarter customer feedback loops with Pendo AI

Sonar Software, which helps Internet Service Providers manage billing and financial reporting, was overwhelmed by an old product feedback portal that made it hard to see trends, prioritize requests, and keep customers informed. With more than 800 feedback items and a small product team, Sonar needed a better way to organize feedback and connect it to roadmap decisions, and it turned to Pendo Listen.

Pendo implemented Listen’s feedback management and AI analysis tools so Sonar could centralize requests, surface themes across segments, and communicate roadmap status more clearly. The result was faster, more data-driven prioritization, less manual CSV work, and better visibility into feature votes, usage, and customer sentiment, all in one place.

Sonar Software

Kristen Fiddes

Business Analyst