Case Study: Sage achieves 10-minute product fixes and 5,000x lifts with Pendo

How Sage unlocked 10-minute product fixes and 5,000x lifts with Pendo

Sage, one of the world’s largest providers of accounting, financial, HR, and payroll technology, needed a faster way to understand user behavior, improve onboarding, and reduce friction for small business customers. With Pendo, Sage’s design and growth teams gained direct visibility into product usage and a way to iterate on in-app experiences without waiting on long development cycles.

Using Pendo guides, Replay, and code blocks, Sage personalized experiences, introduced AI features more naturally, and even enabled real-time incident response. The results were strong: one automation test variant made users 5,000 times more likely to start the journey, and some product fixes could be deployed in as little as 10 minutes. Pendo helped Sage accelerate experimentation, improve retention, and give teams greater control over the product experience.

Sage

Ben Wilson

Director of Experience Design