Case Study: Nissha USA achieves shorter time to market with Pegasystems' Pega Sales Automation

Nissha Transforming business with shorter time to market

Nissha, a Japan-founded maker of custom automotive components, faced growing technology fragmentation after mergers and acquisitions. Manual processes, operational silos and reliance on emails and handwritten notes created bottlenecks across OEM and vendor sales channels, threatening future business and making it hard to standardize complex global sales processes.

Nissha implemented Pega Sales Automation (Build for Change) for its Detroit sales team and deployed a single, rules-driven solution in 12 weeks, enabling business users to capture governance and processes without coding. The system simplified and streamlined sales program management—quickly delivering quotes, samples and engineering studies—while driving an expected 25% productivity gain, a 50% reduction in sales onboarding time, a 40% expansion of strategic planning to a 60-month horizon, improved customer satisfaction, and stronger IT governance.

Nissha USA

Michael Kozbial

Director, Automotive Sales