Case Study: Health Alliance Plan achieves 66% faster sales quotes and a unified product catalog with Pegasystems (Pega PCS)

How HAP delivers enterprise value through product modernization

Health Alliance Plan (HAP), a subsidiary of Henry Ford Health System, faced mounting regulatory complexity, growing self‑funded coverage, and increasingly creative benefit designs that strained its product management. The company needed a modern, centralized product catalog that could act as a single source of truth, be easily maintained by product managers, and connect sales, underwriting, membership, billing and customer service to keep offerings current and customer‑focused.

HAP implemented Pega Product Composer System (PCS) as its central product repository, building a unified catalog for small group, large group and government plans that integrates with existing Pega CRM applications. The solution automated product loading into legacy systems, supported product modeling and regulatory filings, enabled push‑button creation of sales and member materials, and accelerated processes — including a 66% faster sales quote delivery — while improving accuracy and portfolio visibility.

Health Alliance Plan

Toni Frawley

Director of Commercial Product Development & Management