Case Study: Optus achieves 90% faster campaign time-to-market and real-time 1:1 offers with Pegasystems (Pega Marketing)

Game-Changing Experiences At Optus

Optus, Australia’s second-largest communications provider with 10 million customers, faced a scalability challenge: running 250+ campaigns a month across multiple channels left customers receiving irrelevant or mistimed offers—often ones they'd already declined or products they'd recently purchased. The marketing team needed true real-time personalization and faster time-to-market to improve conversion and customer relevance.

After evaluating 22 vendors, Optus selected Pega Marketing for its ability to deliver 1:1, contextual decisions in real time on a single platform. By integrating CRM and mobile with Pega, Optus now delivers personalized offers in under 200 ms, launches new offers in 24 hours, cut campaign time-to-market by 90%, improved relevance with geo-fencing, and achieved 90% faster net promoter setup.

Optus

Gabrielle Shone

Associate Director, Campaign Technology