Case Study: DAK-Gesundheit achieves faster, more flexible, customer-focused communications with Pegasystems' Pega Marketing

DAK puts faith in customer-focused communication

DAK‑Gesundheit, a leading German health insurance fund with 5.7 million members, faced limitations from an outdated campaign system that made targeted, customer‑centric communication slow and inflexible. The insurer wanted faster, easier campaign management and a platform that would enable a more customer‑focused approach.

DAK replaced the legacy tool with Pega Marketing, implemented with partners Bitmarck and DYNACON and integrated into its data warehouse, enabling rule‑based campaign orchestration. The result: quicker, more flexible campaigns, holistic control of customer engagement, and plans to expand capabilities with AI and predictive analytics.

DAK-Gesundheit

René Schlagentweith

Head of Planning and Control Customer Management