Case Study: Coca‑Cola achieves multi‑million‑dollar cost savings and adaptive mobile merchandising with Pegasystems (Pega)

Coca-Cola mobilizes merchandising, routing, and scheduling with Pega

Coca‑Cola Bottling Co. Consolidated (CCBCC), the largest independent Coca‑Cola bottler in the U.S., faced an aging, non‑scalable merchandising platform that forced manual workarounds and hindered new business. With a predominantly mobile field workforce, the company needed an intuitive, real‑time, connected solution to improve scheduling, routing, and collaboration.

CCBCC implemented Pega Cloud® and Pega Field Service™, gaining a device‑agnostic mobile merchandising and timekeeping platform, integrated mileage approvals with payroll, and a web console for real‑time HQ-to-field communication. The move delivered event‑driven, adaptive mobile merchandising and measurable gains: $2.25M saved in fuel in year one, $2.5M saved annually in telecommunications, $5M reduced in mileage reimbursements, plus higher productivity and responsiveness.

Coca-Cola