Case Study: Banco BHD Leon achieves a unified omni-channel customer experience with Pegasystems

Banco BHD Leon Unifying customer experience across sales, marketing, and service

Banco BHD Leon, the second largest private bank in the Dominican Republic, needed to modernize its operations to keep up with new regulations, competition, and outdated IT systems. To create a consistent omni-channel customer experience across sales, marketing, and service, the bank turned to Pegasystems and its Pega CRM and RPA capabilities.

Pegasystems helped Banco BHD Leon build a low-code, omni-channel ecosystem that improved customer understanding throughout the journey. The results included manual processes that once took hours or days being completed in minutes, better campaign segmentation through next-best-action recommendations, and a simpler sales process with clearer enterprise-wide visibility, reducing time and costs.

Banco BHD Leon

Angela Nieto

Chief Information Officer/ Chief Technology Officer