Case Study: Gainsight boosts win rates with Peerbound customer proof

Gainsight boosts win rates by 7.8% with Peerbound

Gainsight, a leading B2B software company, faced a challenge in getting its sales team to consistently use its extensive library of customer proof during the sales process. Despite having over 120 documented customer stories, reps often found it difficult to locate relevant content, leading to missed opportunities. They needed a solution from their vendor, Peerbound, to make proof usage effortless and to finally measure its impact on revenue.

Peerbound addressed this with its Slack App and Proactive Proof emails, which delivered tailored proof recommendations directly to reps. The key results were quantified by Peerbound Measure, which revealed a +7.8% increase in win rates on deals where proof was used and a massive 5.7X higher win rate for a specific product. This data allowed Gainsight to definitively prove the revenue impact of customer proof for the first time.

Gainsight