Case Study: Oi (Brazilian telecommunications company) achieves company-wide Business English proficiency with Pearson English Business Solutions

Oi - Customer Case Study

Oi, one of Brazil’s largest telecoms, expanded nationwide after acquiring Brasil Telecom and formed an alliance with Portugal Telecom, creating new global opportunities—but also a pressing need for a common business language. To support international operations and ensure employees could read technical materials and communicate across markets, Oi identified Business English proficiency as a strategic priority and piloted a company-wide solution.

Oi deployed Pearson English Business Solutions as an on-demand, scalable SaaS program—starting with a 10% pilot and rolling out access to all 13,000 employees in March 2011. Adoption far exceeded goals (nearly 8,500 active users after 7 months), with employees averaging more than 4 hours of use per month, 5,500 downloading the One LinGo mobile app, and almost 20% using on-the-job productivity tools—improving operational English capability and supporting Oi’s international growth.

OI

Ravan De Almeida Gomes

Corporate Sales Manager