Case Study: Jewelry Television (JTV) achieves 22% sales growth, 85% higher AOV and improved conversion with PayPal Pay in 4

Why PayPal’s Pay in 4 is a critical part of JTV’s growth strategy

JTV, one of the largest U.S. jewelry retailers, combines 24/7 live TV programming with a mobile‑optimized ecommerce platform, OTT channels and strong social engagement. As JTV expanded digitally and targeted broader demographics, its challenge was to reduce checkout friction, increase conversion and lifetime customer value, and manage the cost of capital while growing online sales.

JTV integrated PayPal Pay in 4 to offer a trusted, flexible payment option that streamlines checkout and boosts incrementality. Since launch, Pay in 4 approval rates have exceeded 90%, Pay in 4 AOV is 85% higher than JTV’s standard AOV, and Pay in 4 sales have grown 22%; immediate payment and seller protection also free JTV from funding receivables, helping redeploy capital and support further expansion (including Jedora and Venmo integrations).

Jewelry Television (JTV)

Tim Engle

Chief Strategy Officer