PayPal
126 Case Studies
A PayPal Case Study
Whisker Graphics is a small, specialty retailer of gift packaging and craft items that new owners bought in 2014 with plans to grow without expanding staff. Facing a diverse, global customer base (both desktop and mobile buyers) and a mix of online and phone orders, the team needed a simple, secure payment system that wouldn’t distract from product development, marketing, and customer service.
By adopting PayPal Payments Pro, Express Checkout, Virtual Terminal and PayPal Credit, Whisker Graphics consolidated nearly all sales into one easy-to-manage payment flow, sped access to funds, and kept phone-order relationships intact. The streamlined payments setup helped the owners focus on growth—driving $400K–$500K in annual revenue, encouraging larger purchases, and preserving cash flow.
Kenneth Falcon