Case Study: TigerDirect.ca achieves lower transaction costs and increased sales with PayPal

TigerDirect.ca - Customer Case Study

TigerDirect.ca, one of North America’s leading online retailers of consumer electronics and computers, needed a simpler, more secure payment option that would lower transaction costs and help drive new sales while protecting against fraud—crucial for a high‑volume, low‑margin business.

TigerDirect integrated PayPal Express Checkout, which led PayPal account holders to overwhelmingly choose PayPal at checkout, reduced per‑transaction costs, and cut labor spent on fraud verification thanks to PayPal’s risk signals. PayPal cross‑promotions also drove measurable incremental traffic and sales and helped strengthen customer trust in the TigerDirect brand.

TigerDirect.ca

Bruce Matthews

Vice-President of Business Development