Case Study: Spokeo achieves up to 30% lift in conversions and 14% more net new customers with PayPal

The evolution of Spokeo and how PayPal is helping drive conversion

Spokeo, a people‑intelligence service built on more than 12 billion records, faced a payments challenge: its subscription business accepted only credit cards while customers increasingly requested PayPal for a more secure, privacy-preserving checkout option. The team also wanted to reduce fraud risk and provide a payment method better suited to long‑term subscriptions.

Spokeo integrated PayPal via Braintree—an implementation the team called straightforward—and ran A/B tests that showed a 20% lift in conversion in the first week and 20–30% lifts across funnels. After rolling PayPal sitewide, it now represents 35% of sales, helped drive a 14% increase in net new customers, and lowered fraud-related costs, with Venmo planned next to expand payment choice.

Spokeo

Eric Liang

Co-Founder and CIO