Case Study: Vueling achieves 210% increase in buy now, pay later sales with PayPal’s Paga en 3 plazos

Spanish airline Vueling’s buy now, pay later sales soar 210% with PayPal’s Paga en 3 plazos

Vueling, a digital‑native low‑cost airline serving more than 100 destinations, needed a frictionless, mobile-first checkout that gave customers more payment choice as bookings shifted from desktop to mobile. The airline wanted a simple way to offer installments so travelers could better budget trips without disrupting the checkout flow.

Vueling added PayPal’s Paga en 3 plazos—an interest‑free, three‑installment option that integrates directly in the PayPal checkout and later included dynamic messaging to show real‑time installment amounts. Within a year (Q1 2022–Q1 2023) sales via Paga en 3 plazos rose 210%, ATV on those purchases grew 8% year‑over‑year and was 64% higher than standard PayPal ATV, with customers buying more extras and upgrades and cross‑border uptake increasing brand loyalty.

Vueling

Catia Silva

Commercial Projects Manager