Case Study: Shoebacca achieves 54% higher AOV and +700% ROAS with PayPal Store Cash

Shoebacca takes customer acquisition a step further with PayPal Store Cash

Shoebacca, an online retailer offering about 25,000 styles of shoes, accessories and athletic gear, set out to strengthen customer loyalty and lift a below‑industry repeat purchase rate. Head of Digital Jeff Thomas aimed to build a loyalty platform and re‑engage shoppers with a more immersive experience that would increase lifetime value.

In March 2021 Shoebacca tested PayPal Store Cash—targeted emails offering $5 off a $50 purchase if customers returned within seven days—and trusted PayPal’s data targeting to drive conversions. The campaign delivered a 54% higher average order value, a 40% redemption rate of offers, and roughly +700% ROAS, and its success prompted Shoebacca to roll out PayPal’s Pay in 4 option to further increase checkout flexibility.

Shoebacca

Jeff Thomas

Head of Digital