Case Study: Seguros Caracas achieves 189% sales growth and 100% more online transactions with PayPal

Seguros Caracas deliver more online payments in a more secure environment with PayPal

Seguros Caracas, a Caracas-based insurer founded in 1943, offers a wide range of personal and commercial insurance products and serves over 150,000 insured units. Facing low online confidence, the need to accept U.S. dollars, and a desire to improve authorization rates, the company sought a payments partner to help them safely expand digital sales.

In 2019–2020 Seguros Caracas integrated PayPal and Smart Payment Buttons, enabling dollar payments and offering customers more trusted options; PayPal also provided customized risk criteria and a dedicated support team. The result: a fully integrated payment solution, a stronger customer experience and year-over-year gains through July 31, 2020 — 189% increase in sales volume, 100% more transactions, and a 13% lift in approval rate.

Seguros

Nelly Rivas

Chief Financial Officer