Case Study: Samsonite boosts conversions and average order value with PayPal Pay in 4

Samsonite delivers a stellar digital experience with PayPal Pay in 41

Samsonite, a century-old leader in luggage, faced the challenge of meeting shifting travel and shopping habits—especially among millennials and Gen Z who favor experiences and demand flexible, digital-first buying options. To convert first-time buyers and keep pace with non-linear, social-driven purchase paths, the company needed payment choices that build trust and increase conversion without compromising its brand.

Samsonite partnered with PayPal to deploy PayPal Pay in 4 messaging across product, cart, and checkout pages and leverage PayPal’s shopper insights. The results were strong: Pay in 4 now represents 45% of Samsonite’s Pay Later sales, Pay Later program volume grew 205%, and Average Order Value for Pay in 4 rose 36% since launch—helping boost conversion, basket size, and customer trust.

Samsonite

David Oksman

Chief Marketing Officer