Case Study: Kiramoon achieves faster growth and higher online conversions with PayPal

PayPal gives Kiramoon a head start in the competitive skincare market

Kiramoon, a skincare brand founded in 2021 by Lindsey Martin, exploded on social media before products even shipped and generated strong early sales. After a viral launch, the company faced the challenge of quickly implementing a trusted payments solution that could build customer confidence and handle fast, multi-currency payouts to agencies, contractors, and affiliates.

Kiramoon implemented PayPal Express Checkout along with a PayPal Business account and PayPal Payouts to streamline customer payments and vendor/affiliate disbursements (including automatic currency conversion). The integration increased conversion and trust—PayPal now represents 22% of checkout volume, with a 27% year-over-year rise in PayPal transactions and a 6.25% higher average order value—helping Kiramoon reach six-figure online sales in its first year and secure retail distribution.

Kiramoon

Lindsey Martin

Founder & CEO