Case Study: Naked Wines achieves 5% increase in payment approvals with PayPal Braintree

Naked Wines integrates PayPal Braintree and approvals increase by 5%

Naked Wines is a direct-to-consumer wine retailer that funds independent winemakers through a subscription model called “Angels.” As it expanded globally, the company faced complex payment flows—customers can use subscription balances now or later—so Naked Wines needed a scalable, flexible payments partner that could increase authorization rates and reduce fraud and declines.

Naked Wines integrated PayPal Braintree and Fraud Protection Advanced, gaining a single API for PayPal, Venmo (US), cards and digital wallets and tools like Account Updater, automatic retries, and network tokenization. The move improved checkout reliability and fraud prevention, driving a 5% lift in approval rates in the US and UK, a low 0.03% chargeback rate, and smoother scaling and customer experience.

Naked Wines

David Crawford

CTO