Case Study: Kiva achieves rapid mobile adoption and 5% higher checkout conversion with PayPal

Kiva - Customer Case Study

Kiva is a nonprofit crowdfunding platform that connects individual lenders to entrepreneurs and small businesses worldwide—over 3.6 million borrowers have received funding from nearly 2 million people. Facing rising user expectations for convenience and security, Kiva needed to move beyond its desktop-only experience to reach new and younger, mobile-first audiences.

Kiva launched a mobile app with a seamless Braintree integration that offers PayPal and other frictionless payment options, putting the platform “in the hands of the general public.” Since launch the app has been downloaded and launched by 43,000+ users (up to 75% new to Kiva), holds a 4.9-star iOS rating, sees more than one-third of mobile transactions via PayPal, and achieved a 5% lift in checkout conversion.

Kiva

Louisa Daly

Director of Strategic Partnerships