Case Study: Younique achieves 218% Pay Later sales growth and streamlined global payments with PayPal

How Younique’s mission to empower women across the globe intersects with technology

Younique, a direct‑sales beauty brand founded in 2012 to empower women worldwide, relies heavily on social media and technology to support its global network of independent presenters. As the company grew internationally, it needed a seamless, scalable and trusted payments solution to improve checkout flexibility, streamline reconciliation and better serve presenters and customers across markets.

Younique partnered with PayPal—adopting Pay in 4, PayPal wallet and Braintree payment processing—using upstream messaging on product, cart and checkout pages and a single, low‑lift integration. The move simplified backend reconciliation, enabled local payment methods and expanded payment options (including Venmo plans), delivering strong results: Pay Later sales volume grew 218%, Pay Later transactions rose 209%, and 56% of Pay Later sales were Pay in 4, while improving reach and usability for Younique’s global teams.

Younique

David Serpa

Director of Finance and Corporate Treasury