Case Study: Krysalis Kouture achieves a revamped website and business growth with PayPal

How the Venmo Small Business Grant is helping a threetime cancer survivor change lives with Krysalis Kouture

Krysalis Kouture, founded in October 2020 by a three‑time cancer survivor and fashion designer, makes high‑style, handmade headscarves and adaptive clothing to help people feel comfortable and confident during medical treatment. The founder faced difficulty finding garments that accommodated treatment symptoms and needed funding to expand product lines, improve marketing, and upgrade the website to better showcase her work.

Winning one of Venmo’s inaugural Small Business Grants — a $10,000 award plus promotional support, resources, and consulting — enabled Krysalis Kouture to redesign its website with professional photos and a streamlined checkout, and invest in marketing. The grant jump‑started growth, increased visibility, and positioned the brand to better serve customers undergoing treatment while continuing to evolve its product offering.

Krysalis Kouture

Paloma Soledad

Founder