Case Study: Omaha Steaks achieves new-customer growth and higher conversion & AOV with PayPal Pay in 4

How PayPal Pay in 4 helps Omaha Steaks acquire new customers

Omaha Steaks, a family‑owned meat and gourmet foods retailer serving customers since 1917, wanted to expand its customer base—especially younger, mobile shoppers—and provide more flexible payment options to drive conversion and higher order values. To do this while protecting margins, the team sought a measurable way to test new payment messaging and offers.

They A/B tested PayPal’s Pay in 4 dynamic messaging on product pages and in-cart, then rolled it out sitewide after positive results. The program lifted conversion and revenue per visit, drove a 10.4% AOV increase with dynamic messaging, saw Pay in 4 used 2.1x more by Digital Natives and 35% more on mobile, and helped attract new, younger customers while benefiting from PayPal’s marketing reach.

Omaha Steaks

Mike Cortinas

Search and Digital Manager