Case Study: SoftMoc achieves stronger cross-border sales and fraud protection with PayPal

How PayPal helps SoftMoc with cross-border selling and fraud mitigation

SoftMoc, founded in 1990 and now operating 126 stores across Canada and the US, was an early adopter of ecommerce but faced ongoing customer reluctance to share payment details online and the added risks of cross-border sales and pandemic-era fraud. Building trust at checkout was essential to support growth, especially where SoftMoc had limited physical presence.

By integrating PayPal, SoftMoc offered a recognizable, secure payment option that reassured buyers, improved cross-border conversion and lowered fraud-related disputes—bringing chargebacks to a negligible level. The partnership helped drive sales (a 15% increase from H1 2020 to H1 2021) and reduced cart abandonment, supporting the retailer’s focus on expanding and enhancing its digital commerce experience.

SoftMoc

Jeffrey Chiasson

Chief Financial Officer