Case Study: Pressed achieves 69% conversion lift and seamless multi-channel payments with PayPal

How PayPal helped Pressed pave the way to success

Pressed (formerly Pressed Juicery) is a plant-forward food brand that grew from a single Los Angeles storefront into retail, digital and wholesale channels. As it expanded, the company faced payment friction with its prior processor—particularly around loyalty/membership subscriptions and rising mobile sales—and needed a scalable, multi-channel solution to meet customers where they are.

Pressed moved to PayPal’s Braintree, whose developer-friendly integration and built-in PayPal and Venmo options simplified subscriptions and enabled fast addition of alternative payment methods across channels. The switch reduced operational effort, improved the customer experience and drove measurable gains: a 69% lift in conversion rates, roughly half of transactions via Venmo or PayPal, and a 57% higher AOV for Venmo vs. traditional card membership AOV (Pressed, 2021).

Pressed

Blaine LaBron

Vice President of Digital Commerce and Technology