Case Study: Wellful, Inc. achieves a 10%+ increase in approval rates with PayPal Braintree

How PayPal Braintree helped Wellful, Inc. increase approval rates by 10%

Wellful, Inc. is a multi‑brand omnichannel health and wellness company formed from Nutrisystem, Adaptive Health and the recent Jenny Craig acquisition, focused on helping customers live healthier lives. Because it operates subscription businesses across several brands, Wellful’s leadership wanted a modern payment processor that could streamline checkout, support multiple payment methods through a single integration, and protect the continuity of the customer experience.

PayPal Braintree delivered a single integration for PayPal, Venmo, credit cards and other APMs plus tokenization, real‑time account updating and back‑end analytics, along with consultative onboarding. The platform boosted approval rates by more than 10%, produced a 7% higher average order value on PayPal transactions, and earned a 10/10 relationship rating from Wellful’s CTO, who plans to move all brands to the platform.

Wellful

Nitin Chaudhary

Chief Technology Officer