Case Study: Adorama achieves higher average order value and new customer growth with PayPal (Venmo & Braintree)

How Adorama is framing their future with Venmo as a partner

Adorama, founded in Manhattan in 1974 and now a diversified retailer and content creator across photography, rentals, trade-ins, and niche brands, faced the challenge of modernizing its payments infrastructure and staying relevant to younger, experience-driven customers while streamlining reporting and reconciliation across businesses.

Adorama implemented PayPal’s Braintree to consolidate alternative payment methods and then quickly layered in Venmo to offer a frictionless, youth‑preferred checkout. The result was immediate adoption (more than 60 Venmo transactions in the first hour), a Venmo average order value of $403 (the highest among APMs), and 42% of Venmo customers being net new—delivering better personalization, easier reconciliation, and stronger reach into new demographics.

Adorama

Hani Batla

CTO & CIO