Case Study: Home Chef achieves 2x mobile conversion lift and increased signups and revenue with PayPal Checkout

Home Chef increased the number of new customer signups and revenue by adding an upstream PayPal Checkout button to their checkout

Home Chef, a meal-kit and delivery service that ships over 3 million meals monthly, wanted to streamline its signup flow to boost conversions. They tested adding an upstream PayPal Checkout button so users could skip the final Delivery and Payment steps, expecting higher conversion rates among PayPal customers.

After implementing PayPal on desktop and mobile, Home Chef increased conversions, new signups and revenue: 2x conversion lift on mobile/tablet versus desktop, 5–6% growth in new customer signups in one month, nearly 4% higher retention, and about 30% fewer failed payments—delivering a faster, easier checkout for subscription customers.

Home Chef

Julian Rockwood

Senior Product Manager