Case Study: OWC achieves higher conversions and average order value with PayPal Credit’s Easy Payments (PayPal)

Giving customers confidence when needed most

OWC, a worldwide online source for technology upgrades known for 24/7 support and a strong commitment to sustainability, found that many customers were unable to buy needed products because of economic constraints. They needed a trusted partner offering transparent, flexible financing so shoppers could buy now and pay over time without sacrificing the customer experience.

OWC integrated PayPal Credit’s Easy Payments across desktop and mobile, giving shoppers up to 12 interest-free payments (subject to credit approval and minimums) with PayPal security. The result: rapid adoption and higher conversion — PayPal Credit use grew 197% year over year, Easy Payments accounted for 64% of PayPal Credit sales in May 2020, and average order value rose 334% during a key fall period — helping customers purchase when they needed to and driving measurable business growth.

OWC

Rick Van Dyne

Vice President, eCommerce and Sales