Case Study: My Dreamlines achieves 783% sales growth with PayPal

From stay-at-home mom to launching a 783% growth business

My Dreamlines, founded in 2014 by Nikki Gentry in St. Louis, began as a home business using her artist aunt’s sketches for wedding invitations and evolved into framed wedding-dress sketches. Gentry’s challenge was turning a resume gap and a modest side hustle into a scalable, full‑time business and keeping a steady stream of customers.

She refocused marketing beyond brides to gift buyers and grooms, added on-site chat to capture customer search terms like “one‑year anniversary gift,” and partnered with additional artists, a framer and PayPal (for payments and Working Capital), while selling on Etsy and WeddingWire. Orders surged, sales grew 783% in the first year, and Gentry left her corporate job to run My Dreamlines full time.

My Dreamlines

Nikki Gentry

My Dreamlines