Case Study: Farmacosmo achieves higher average order value and conversion rates with PayPal Braintree

Farmacosmo’s Payment Innovation with PayPal Braintree

Farmacosmo is an Italian parapharmacy and health & beauty e‑commerce that grew to offer over 72,000 products across skincare, supplements, pet food and more. As customers frequently bought multiple items (average cart >8) and more than half shopped on mobile, Farmacosmo needed to streamline checkout, remove extra steps and choose a payments partner that could scale while supporting their digital health services.

In 2023 Farmacosmo integrated PayPal Braintree, completing the switch quickly with strong vendor support and improved mobile checkout flow. The result was faster, more trusted transactions and measurable business impact: average order value rose from €99 to €105 (≈6%) and conversion rates increased (~11%), letting Farmacosmo focus on growth and customer well‑being.

Farmacosmo

Fabio de Concilio

Founder and Chief Executive Officer