Case Study: eBeauty Inc achieves rapid online sales growth and improved fraud protection with PayPal

eBeauty - Customer Case Study

eBeauty Inc., operator of shop.janeiredale.ca, launched an online jane iredale cosmetics store with a goal to stand out through exceptional customer service. President Frank McGovern needed a fast, trustworthy checkout solution to build confidence on a new site, support seven personal shopping assistants and live inventory, and minimize fraud while keeping the buying experience simple.

They made PayPal (Express Checkout and Website Payments Pro) the sole payment method, giving customers a familiar, speedy checkout and enabling real-time transaction monitoring via PayPal Mobile. The result was a successful launch and significant growth in the first six months, improved fraud management (no fraudulent transactions reported), saved sales through immediate assistance, and simplified bookkeeping and integration.

eBeauty Inc

Frank McGovern

President