Case Study: Clearly Contacts achieves lower fraud and higher conversions with PayPal

Clearly Contacts - Customer Case Study

Clearly Contacts, an online contact lens and eyeglasses marketplace, needed a payment solution that matched its emphasis on ease-of-use and security to build customer trust and reduce shopping cart abandonment.

By integrating PayPal Website Payment Standard early, Clearly Contacts offered a custom, multi-option checkout (major credit cards plus PayPal) that delivered quick, seamless transactions, lower fraud rates and improved conversion. The payment setup contributed to timely payments and revenue growth, helping drive the company to $140 million in 2009 and become Canada’s largest vision-care retailer.

Clearly Contacts

Roger Hardy

CEO